Persuasive communication

Authors:James Brian Stiff (Author), Paul A. Mongeau (Author)

Summary:Now in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects.

Print Book, English, 2003

Edition:2nd ed View all formats and editions

Publisher: The Guilford Press, New York, 2003

Physical Description:278 str. ; 24 cm.

ISBN:

9781572307025, 1572307021

OCLC Number / Unique Identifier:1051695263

Subjects:

Communicology

Komunikologija

komunikologija kominikacija mediji masovni mediji obnašanje

Contents:

Part I: Fundamental Issues in Persuasion Research. Concepts, Definitions, and Basic Distinctions. Investigating Persuasive Communication. Examining the Attitude-Behavior Relationship. The Effects of Behavior on Attitudes. Part II: Components of Persuasive Transactions. Source Characteristics in Persuasive Communication. Persuasive Message Characteristics: Rational Appeals. Persuasive Message Characteristics: Emotional Appeals. Receiver Characteristics. Characteristics of Persuasive Settings. Part III: Persuasion Models. Cognitive Models of Persuasion. Models of Interpersonal Compliance. Producing and Resisting Influence Messages. Persuasive Communication Campaigns.