Intrapreneurship : Managing Ideas Within Your Organization
Intrapreneurship provides an engaging guide for both managers and employees on how to direct the flow of ideas and foster a culture of entrepreneurship within their company's existing structure.
1 online resource
9781442660885, 1442660880
1100672293
Foreword by Tom DavenportPrefaceChapter 1: The Value Proposition for Designing an Intrapreneurial OrganizationChapter 2: Intrapreneurship: A Process FrameworkChapter 3: Idea Generation and MobilizationChapter 4: Advocacy and ScreeningChapter 5: Idea ExperimentationChapter 6: Idea CommercializationChapter 7: Diffusion and Implementation of IdeasChapter 8: Intrapreneurship: From Concept to Sustained Competitive Advantage