Web 2.0 : Business thinking and strategies behind successful Web 2.0 implementations
Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own valueGoogle made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly?Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you
1 online resource (272 pages)
9780596553753, 0596553757
1039707576
Web 2.0: A Strategy Guide; Preface; Who Is This Book For; What You & ll Learn; Implementing Web 2.0; How to Contact Us; SafariTM Books Online; Acknowledgments; 1. Users Create Value; Trusted Context for Interaction and Community; Reaching, Tagging, and Monetizing the Long Tail; Six Ways Flickr Created User Value Through Interaction; Create Better Search Through User-Generated Information; Discover and Explore Through Online Groups; Catalyze and Amplify Group Social Network Effects; DIY Self-Service Syndication; Encourage Others to Become Part of Your Digital Ecosystem. Why Sharing Can Be ProfitableFlickr & s Cost Drivers; Calculating Company Value; Looking Back: Netflix & s Different Challenges; Escaping the Trap; Lessons Learned; Cash Flow Curves and Time to Profitability; Company Financial Valuation; Entrepreneur/Founders & Net Worth at Exit; Questions to Ask; Tactical Questions; 2. Networks Multiply Effects; N-Sided Markets; Google & s Combination of Network Effects; Getting Advertisers to Pay for Keywords: GoTo; Google & s Entry; AdWords: A self-service way of reaching the long tail of search query; AdRank to determine advertisement positioning. Compounding network effectsBlogging for dollars; The Ups and Downs of Positive Feedback; Lessons Learned; Questions to Ask; Tactical Questions; 3. People Build Connections; How Online Changes Social Networking; Connectors, Mavens, and Salesmen at Broadband Speed; How Many Customers and How Quickly?; The Bass Diffusion Curve; LinkedIn: The Rolodex Moves Online; Trust and Degrees of Separation; Monetizing Social Networks; Facebook: Introduce Yourself Online; Viral Growth at Facebook; Viral Applications; The Limits of Viral: Facebook Beacon; Lessons Learned; Value Generation in Social Networks. AccelerationQuestions to Ask; Tactical Questions; 4. Companies Capitalize Competences; Developing Dynamic Capabilities: Before the Web; From Online Syndication to Competence Syndication; Finding Competence Across the World: IBM; Mentoring; Ecosystems and competence syndication; Giving Away the Store: Amazon; Next steps: sharing back-office competences; Helping others share competences; Encouraging Competence Mashups: Google; Lessons Learned; Questions to Ask; Tactical Questions; 5. New Recombines with Old; Styles of Collaborative Innovation; Democratized Innovation; Crowdsourcing Innovation. Open Source, Ecosystem, and Platform InnovationOnline Recombinant Innovation; Bridging, Not Disrupting; Integrating Ecosystems: Apple & s iPod; Platform Innovation Ecosystem #2: Creative and Media; Platform Innovation Ecosystem #3: Accessories; Platform Innovation Ecosystem #4: User-Provided Metadata; Recombinant Innovation; Working with the Carriers: Jajah; Alliances Make It Work; More Recombinant Innovation: The iPhone; Lessons Learned; Questions to Ask; Tactical Questions; 6. Businesses Incorporate Strategies; Activate Network Effects; Work Through Social Networks
Dynamically Syndicate Competence