Business : the key concepts
"Business: The Key Concepts provides a much-needed explanation and exploration of the many complex concepts in the study of business. Covering areas of management, marketing, finance, economics, organizational behavior, and operations, this A-Z reference covers established subjects in business studies taking an international and strategic approach that balances theory and practice. The author also considers new developments in the field by focussing on e-business and contemporary business ethics."
encyclopedias
viii, 253 pages ; 23 cm.
9780415253239, 9780415253246, 0415253233, 0415253241
422947815
Preface Acknowledgements 1. Key Concepts Bibiliography Index