Persuasive CommunicationNow in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Retaining the clear organization and wealth of concrete examples that distinguished the original text, the second edition has been updated throughout with new data and theoretical developments. Two entirely new chapters cover the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics. |
From inside the book
Results 1-5 of 67
Page vii
... issues and sug- gestions about how to convey them in a coherent manner . Jim would also like to thank Kalena Miller for her love and irreverence . Paul would like to thank the graduate students in Communication 633 : vii.
... issues and sug- gestions about how to convey them in a coherent manner . Jim would also like to thank Kalena Miller for her love and irreverence . Paul would like to thank the graduate students in Communication 633 : vii.
Page ix
... issues . Thus , unlike many persuasion textbooks , there were ( and are ) no chapters in the book de- voted to the Theory of Reasoned Action , Cognitive Dissonance Theory , Social Judgment Theory , and the like . Instead , readers found ...
... issues . Thus , unlike many persuasion textbooks , there were ( and are ) no chapters in the book de- voted to the Theory of Reasoned Action , Cognitive Dissonance Theory , Social Judgment Theory , and the like . Instead , readers found ...
Page x
... issues under consideration , but not so much that the ideas under discussion become lost in a surfeit of studies . For most topics , we describe a typical study in the research area and then summarize the important findings of remaining ...
... issues under consideration , but not so much that the ideas under discussion become lost in a surfeit of studies . For most topics , we describe a typical study in the research area and then summarize the important findings of remaining ...
Page xi
... II of the book . We hope that you enjoy reading the book and find that our review of persuasion research is relevant , clear , and thorough . Contents Part I. Fundamental Issues in Persuasion Research 1 Concepts Preface xi.
... II of the book . We hope that you enjoy reading the book and find that our review of persuasion research is relevant , clear , and thorough . Contents Part I. Fundamental Issues in Persuasion Research 1 Concepts Preface xi.
Page xiii
James Brian Stiff, Paul A. Mongeau. Contents Part I. Fundamental Issues in Persuasion Research 1 Concepts , Definitions , and Basic Distinctions Defining Persuasion 4 Defining the Attitude Construct 11 The Role of Attitude in Persuasion ...
James Brian Stiff, Paul A. Mongeau. Contents Part I. Fundamental Issues in Persuasion Research 1 Concepts , Definitions , and Basic Distinctions Defining Persuasion 4 Defining the Attitude Construct 11 The Role of Attitude in Persuasion ...
Contents
II | 3 |
III | 4 |
IV | 11 |
V | 19 |
VI | 26 |
VIII | 27 |
IX | 28 |
X | 31 |
XLIV | 163 |
XLV | 164 |
XLVI | 165 |
XLVII | 166 |
XLVIII | 170 |
XLIX | 181 |
L | 186 |
LI | 188 |
XI | 53 |
XIII | 55 |
XIV | 56 |
XV | 57 |
XVI | 60 |
XVII | 68 |
XVIII | 75 |
XIX | 76 |
XX | 78 |
XXI | 79 |
XXII | 80 |
XXIII | 88 |
XXIV | 90 |
XXV | 94 |
XXVI | 99 |
XXVII | 100 |
XXVIII | 101 |
XXIX | 103 |
XXX | 104 |
XXXI | 119 |
XXXII | 125 |
XXXIII | 126 |
XXXIV | 127 |
XXXV | 128 |
XXXVII | 142 |
XXXVIII | 143 |
XXXIX | 144 |
XL | 145 |
XLI | 147 |
XLII | 159 |
XLIII | 162 |
LII | 189 |
LIII | 190 |
LIV | 194 |
LV | 199 |
LVI | 210 |
LVII | 211 |
LVIII | 213 |
LIX | 214 |
LX | 217 |
LXI | 230 |
LXII | 233 |
LXIII | 235 |
LXIV | 236 |
LXV | 237 |
LXVI | 239 |
LXVII | 246 |
LXVIII | 257 |
LXX | 259 |
LXXI | 260 |
LXXII | 272 |
LXXIII | 280 |
LXXIV | 281 |
LXXV | 282 |
LXXVI | 286 |
LXXVII | 294 |
LXXVIII | 302 |
LXXIX | 305 |
LXXXI | 307 |
LXXXII | |
Common terms and phrases
Ajzen argued argument quality arousal atti attitude change attitudes and behaviors Bandura behavior change behavioral intentions beliefs Boster Cacioppo campaigns Chaiken Chapter Cognitive Dissonance Cognitive Dissonance Theory cognitive responses colleagues compliance compliance-gaining conceptual condition correlation cues D. J. O'Keefe Dillard discussion Dissonance Theory DITF drug Eagly Elaboration Likelihood Model emotional evaluation evidence example experience experimental explanation factors Fazio fear appeals findings Fishbein FITD function guilt heuristic important inoculation interaction investigations Jerry Springer Show mass media measure message content message discrepancy message receivers message recipients message recommendation message source meta-analytic minor premise motivation negative outcome-relevant involvement participants perceived person persuasion research persuasive communication persuasive effects persuasive messages Petty Pfau position predicted produce psychological request resistance sage Self-Perception Theory situations sleeper effect Social Judgment Theory Social Psychology source credibility source's strategies studies subjective norms target theoretical tion tive topic tudes two-sided Unimodel validity variables
References to this book
Communicatie en interactieve beleidsvorming Cees M.J. Woerkum (Communicatie) No preview available - 2000 |