Design Matters: An Essential Primer-Brochures, Logos, Packaging, Portfolios

Front Cover
Rockport Publishers, Oct 1, 2011 - Design - 448 pages

The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart.

This compilation features the best of the Design Matters series, indispensable guides to design, in one handy volume. Design Matters focuses on developing, creating and implementing brochure designs, logo designs, packaging, and portfolios. The compendium includes all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so that designers can successfully hit the mark every time.

 

Selected pages

Contents

INTRODUCTION
6
PLANNING
8
CREATING
108
IMPLEMENTING
230
CASE STUDIES
324
FIFTY INSPIRING IDEAS
434
CONTRIBUTORS
440
ABOUT THE AUTHORS
446
Copyright

Other editions - View all

Design Matters: An Essential Primer-Brochures, Logos, Packaging, Portfolios
Capsule,Maura Keller,Michelle Taute
No preview available - 2011

Common terms and phrases

allows approach attention audience becomes better bottle brand brochure budget build CAPSULE client color comes communicate concept consider consistency consumer context copy cover create creative customers DESIGN FIRM elements emotional essential example existing experience feel function give graphic hand idea identify identity images IMPLEMENTING important individual industry inspiration it’s keep less lives logo design look marketing materials means method objectives offer Once organization original package package design personality piece planning portfolio potential presentation printed promotional prospects questions requires result says shape simple specific stand standard story strategy STUDY success sure tell things tion understand unique visual

About the author (2011)

Capsule specializes in brand strategy and identity design services. Since 1999, the Minneapolis, Minnesota firm has lent its distinctive methods and perspectives to the international design community. http://www.capsule.us

A former editor at I.D., Michelle Taute has written for magazines ranging from Better Homes and Gardens to USA Weekend and Metropolis. She also regularly contributes to HOW, STEP, ASID Icon, and Dynamic Graphics. In addition, she holds degrees in both journalism and English from the University of Missouri. http://www.michelletaute.com

Maura Keller is a writer and editor. In addition to freelance writing for more than 50 publications for the past 10 years, she was a marketing communications writer for the award-winning design firm, Yamamoto Moss in Minneapolis, Minnesota. She has also written extensively on marketing and business-related topics for regional and national consumer and trade publications.

Bibliographic information

TitleDesign Matters: An Essential Primer-Brochures, Logos, Packaging, Portfolios
Design matters
AuthorsCapsule, Michelle Taute, Maura Keller
PublisherRockport Publishers, 2011
ISBN1610581628, 9781610581622
Length448 pages
Subjects ›  › 

Design / Graphic Arts / Advertising
Design / Graphic Arts / Branding & Logo Design
Design / Graphic Arts / Commercial & Corporate
Design / Graphic Arts / General
Design / Graphic Arts / Typography
  
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