Analyzing Cultures: An Introduction and HandbookDesigned for classroom use in a number of disciplines, this comprehensive introduction to cultural semiotics is also an easy-to-use reference for those who would like a better understanding of the topic. No other text provides this kind of practical framework for the classroom study of semiotics. Each of the 12 chapters is clearly written and self-contained. |
Contents
PART | 1 |
The Field of Cultural Semiotics | 39 |
The Signifying Order | 67 |
Copyright | |
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abstract advertising American analysis ancient animal behavior biosemiotics Blade Runner bodily brain called century chapter codes cognitive color comic communication concept conceptual metaphor connotative defined deixis developed dimensionality discourse domain effect emotional evolutionary example Explain your answer fact function gesture h/er haptic Homo culturalis Homo erectus human species iconic ideas image schema individuals instance interconnected interpretation kinesic language linguist living macrosignified male manifest meaning metonym modern modern-day myth mythic narrative nature novel objects patterns perceived philosopher physical pop art produce programs proxemic psychologist refer religious representation s/he semiosis semiotician semiotics sensory sexual shape signifying order signs social social text society sociobiology sounds specific speech sphere story structure symbols technique television theater theory tion tribal ture Turing test verbal viseme visual vocal Waiting for Godot Western words