Managing High-Tech Services Using a CRM Strategy

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CRC Press, Dec 23, 2002 - Business & Economics - 376 pages
As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enablin

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Managing High-Tech Services Using a CRM Strategy
Donald F. Blumberg
Limited preview - 2002
Managing High-Tech Services Using a CRM Strategy
Donald F. Blumberg
No preview available - 2002

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Bibliographic information

TitleManaging High-Tech Services Using a CRM Strategy
AuthorDonald F. Blumberg
Editionillustrated
PublisherCRC Press, 2002
ISBN1420025325, 9781420025323
Length376 pages
Subjects ›  › 

Business & Economics / Customer Relations
Business & Economics / Economics / General
Business & Economics / Quality Control
Business & Economics / Sales & Selling / General
Business & Economics / Sales & Selling / Management
Computers / Computer Science
Computers / Information Technology
Computers / Networking / General
  
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