Strategic Marketing Management: Planning, Implementation & Control : Tutor Resource Pack

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Butterworth-Heinemann, 1995 - Business & Economics - 402 pages
This comprehensive resource pack provides lecturers and CIM tutors with all the support material needed to run a course on strategic marketing management. The resource pack is free to lecturers who adopt the textbook. Contents include 260 OHP masters, case studies, model answers and key terms.

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