The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer FeedbackThe missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource. |
From inside the book
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... step-bystep playbook for creating great products! This book truly is for everyone—from designers to business people ... step-by-step manner. Dan's product work with so many companies makes him an authority on the subject. Whether you're ...
... step-by-step guidance are easy to follow and can be applied by large and small teams alike. This book is a must-read for anyone involved in new product development.” —Greg Cohen, author of Agile Excellence for Product Managers “Dan ...
... step-by-step guidance to help you make sure that your product is The Right It, and also gives great advice on how to build It right. A must-read for any innovator and entrepreneur.” —Alberto Savoia, author of Pretotype It, co-founder of ...
... (Step 1) xvii 3 3 4 7 8 13 15 16 16 17 18 20 25 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Identify Underserved. Fishing for Customers How to Segment Your Target ... Step 1: Determine Your Target Customers Step 2: Identify xi Contents Contents.
... (Step 2) A Customer Need by Any Other Name Customer Needs Example: TurboTax Customer Discovery Interviews Customer Benefit Ladders Hierarchies of Needs The Importance versus Satisfaction Framework Related Frameworks Visualizing Customer ...
Contents
Part II The Lean Product Process | 23 |
Part III Building and Optimizing Your Product | 199 |
Acknowledgments | 283 |
References | 285 |
Resources | 287 |
Index | 291 |
About the Author | 309 |
EULA | 310 |
Other editions - View all
The Lean Product Playbook: How to Innovate with Minimum Viable Products and ... Dan Olsen Limited preview - 2015 |
The Lean Product Playbook: How to Innovate with Minimum Viable Products and ... Dan Olsen Limited preview - 2015 |
The Lean Product Playbook: How to Innovate with Minimum Viable Products and ... Dan Olsen No preview available - 2015 |