The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer FeedbackThe missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource. |
From inside the book
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... create successful, innovative products that customers love, Dan's playbook is a must-read.” —Hiten Shah, co-founder of KISSmetrics and Crazy Egg “Dan's product expertise was incredibly helpful in the early days of building and growing ...
... creating great products! This book truly is for everyone—from designers to business people to engineers.” —Kaaren ... create not just great products, but great companies.” —Jeff Maggioncalda, former CEO and first employee, Financial ...
... Create Products Customers Love and founder, Silicon Valley Product Group “Dan Olsen takes the mystery out of how to consistently create great products using Lean Startup principles. His framework and step-by-step guidance are easy to ...
... created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher ...
... Create Your MVP Prototype (Step 5) What Is (and Isn't) an MVP? MVP Tests The Matrix of MVP Tests Qualitative Marketing MVP Tests Quantitative Marketing MVP Tests Qualitative Product MVP Tests Quantitative Product MVP Tests 37 37 38 40 ...
Contents
Part II The Lean Product Process | 23 |
Part III Building and Optimizing Your Product | 199 |
Acknowledgments | 283 |
References | 285 |
Resources | 287 |
Index | 291 |
About the Author | 309 |
EULA | 310 |
Other editions - View all
The Lean Product Playbook: How to Innovate with Minimum Viable Products and ... Dan Olsen Limited preview - 2015 |
The Lean Product Playbook: How to Innovate with Minimum Viable Products and ... Dan Olsen Limited preview - 2015 |
The Lean Product Playbook: How to Innovate with Minimum Viable Products and ... Dan Olsen No preview available - 2015 |