The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer FeedbackThe missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource. |
From inside the book
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... companies, many products, and many years of being a player-coach. Dan's simple but complete playbook gives teams the best chance to create not just great products, but great companies.” —Jeff Maggioncalda, former CEO and first employee ...
... companies in Silicon Valley.” —Tom Lee, CEO, One Medical “For those that are looking for a more structured approach to coming up with winning products, Dan combines modern techniques with experience to step you through the process ...
... companies to shutter their doors. Think of all the products you've used in the last year. How many of those products do you love? How many do you hate? How many can you even remember? If you're like most people, you actually love a very ...
... companies, helping them apply Lean principles to create successful products. I take a hands-on approach in my consulting: I work closely with CEOs and their management teams and also get in the trenches with product managers, designers ...
... companies and span a variety of vertical industries, target customers, product types, and business models. I enjoy sharing and discussing my Lean Product ideas with as many people as I can. I regularly give talks and workshops and post ...
Contents
Part II The Lean Product Process | 23 |
Part III Building and Optimizing Your Product | 199 |
Acknowledgments | 283 |
References | 285 |
Resources | 287 |
Index | 291 |
About the Author | 309 |
EULA | 310 |
Other editions - View all
The Lean Product Playbook: How to Innovate with Minimum Viable Products and ... Dan Olsen Limited preview - 2015 |
The Lean Product Playbook: How to Innovate with Minimum Viable Products and ... Dan Olsen Limited preview - 2015 |
The Lean Product Playbook: How to Innovate with Minimum Viable Products and ... Dan Olsen No preview available - 2015 |