The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer FeedbackThe missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource. |
From inside the book
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... figure out exactly what they should be doing. They understand the high-level concepts, but don't know how to apply them. This reminds me of many people who decide they want to get in better physical shape. They are highly motivated to ...
... FIGURE I.1 The Product-Market Fit Pyramid FIGURE 2.1 Problem Space versus Solution Space. Introduction: Why Products Fail and How Lean Changes the Game xix.
... Figure 1.1. This hierarchical model decomposes product-market FIGURE 1.1 The Product-Market Fit Pyramid into its five key components, each a layer of the. 4 The Lean Product Playbook The Product-Market Fit Pyramid.
... Figure 1.1, your product and the market are separate sections of the Product-Market Fit Pyramid. Your goal in creating customer value is to make them fit nicely together. Product-Market Fit Viewing product-market fit in light of this ...
... Product Process, shown in Figure 1.2, guides you through each layer of the pyramid from the bottom up. 6. Test with Product: Product-Market Fit Customers 5.UX 4. Feature 8 The Lean Product Playbook The Lean Product Process.
Contents
Part II The Lean Product Process | 23 |
Part III Building and Optimizing Your Product | 199 |
Acknowledgments | 283 |
References | 285 |
Resources | 287 |
Index | 291 |
About the Author | 309 |
EULA | 310 |
Other editions - View all
The Lean Product Playbook: How to Innovate with Minimum Viable Products and ... Dan Olsen Limited preview - 2015 |
The Lean Product Playbook: How to Innovate with Minimum Viable Products and ... Dan Olsen Limited preview - 2015 |
The Lean Product Playbook: How to Innovate with Minimum Viable Products and ... Dan Olsen No preview available - 2015 |