Basic Marketing: A Global-managerial Approach

advertising Advertising Age analysis approach B1ff Basic Marketing better brand buyers channel chapter competition competitors consumers cost countries decisions demand curve develop Dirt Devil discount discussed distribution economic effective evaluate example Exhibit expenses firm's firms focus Häagen-Dazs idea implementation important income increase industry Internet inventory keting LensCrafters macro-marketing manufacturers marketing manager marketing mix marketing plan marketing research marketing strategy planning markup middlemen needs objectives offer operating opportunities packaging percent personal selling potential problem prod product-market profit purchase quantity relationship require retailers revenue sales promotion sales reps salespeople salesperson satisfy segments seller shows specific spreadsheet sumers suppliers target customers target market tion tomers ucts United USA Today usually Wal-Mart Wall Street Journal wholesalers