Basic Marketing: A Global-managerial Approach

Front Cover
Irwin/McGraw-Hill, 1999 - Export marketing - 822 pages
0 Reviews
Reviews aren't verified, but Google checks for and removes fake content when it's identified
Presenting leading principles of marketing for both the domestic and international market, this text develops the 4P framework when describing the components of the marketing mix: product, price, place and promotion.

What people are saying - Write a review

We haven't found any reviews in the usual places.

Other editions - View all

Basic Marketing: A Global-managerial Approach
William D. Perreault (Jr.)
Snippet view - 1999

Bibliographic information

QR code for Basic Marketing
TitleBasic Marketing: A Global-managerial Approach
Irwin/McGraw-Hill series in marketing
The Irwin series in marketing
AuthorsWilliam D. Perreault, Edmund Jerome McCarthy
Edition13
PublisherIrwin/McGraw-Hill, 1999
ISBN0071158332, 9780071158336
Length822 pages
  
Export CitationBiBTeX EndNote RefMan