The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer FeedbackThe missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource. |
From inside the book
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... framework and step-by-step guidance are easy to follow and can be applied by large and small teams alike. This book is a must-read for anyone involved in new product development.” —Greg Cohen, author of Agile Excellence for Product ...
... Framework 45 Related Frameworks 56 Visualizing Customer Value 58 The Kano Model 63 Putting the Frameworks to Use 66 Chapter 5 Define Your Value Proposition (Step 3) 67 Strategy Means Saying “No” 68 Value Propositions for Search Engines ...
... Frameworks Identify the Metric That Matters Most Retention Rate The Equation of Your Business Achieving Profitability Use Analytics to Optimize Your Product and Business The Lean Product Analytics Process A Lean Product Analytics Case ...
... with a variety of developer tools. Web prototypes are usually built with HTML, CSS, and 106 The Lean Product Playbook JavaScript. Popular front-end frameworks such Trim Size: 6in x 9in Olsen c07.tex V3 - 05/08/2015 1:18pm Page 105.
... frameworks such as jQuery and Bootstrap are often used for more rapid development. Prototypes can also be built using Ruby on Rails or other rapid development frameworks if you want to have some lightweight server-side functionality ...
Contents
111 | |
Test Your MVP with Customers Step 6 | 143 |
Iterate and Pivot to Improve | 167 |
An EndtoEnd Lean Product Case Study | 181 |
Contents | 187 |
Build Your Product Using Agile Development | 201 |
Measure Your Key Metrics | 229 |
Use Analytics to Optimize Your Product | 259 |
Acknowledgments | 283 |
Index | 291 |
About the Author | 309 |
Achieving ProductMarket Fit with the Lean | 3 |
Problem Space versus Solution Space | 13 |
Contents | 21 |
Determine Your Target Customer Step 1 | 25 |
Define Your Value Proposition Step 3 | 67 |
Optimization with AB Testing | 272 |
Why Products Fail | xvii |
Specify Your Minimum Viable Product MVP | 77 |
Other editions - View all
The Lean Product Playbook: How to Innovate with Minimum Viable Products and ... Dan Olsen Limited preview - 2015 |
The Lean Product Playbook: How to Innovate with Minimum Viable Products and ... Dan Olsen Limited preview - 2015 |
The Lean Product Playbook: How to Innovate with Minimum Viable Products and ... Dan Olsen No preview available - 2015 |