The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer FeedbackThe missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource. |
From inside the book
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... Products Fail and How Lean Changes the Game xvii PART I Core Concepts Chapter 1 Achieving Product-Market Fit with the Lean Product Process 3 What Is Product-Market Fit? 3 The Product-Market Fit Pyramid 4 Quicken: from #47 to #1 7 The Lean ...
... Product-Market Fit Pyramid. The goal is to build a prototype that lets you test your hypotheses. As discussed in Chapter 1, I intentionally use the broad term MVP “prototype” to capture the wide range of items you can test with ...
... Product Process, you are clear on the feature set you believe should be in your MVP. User experience (UX)—the top layer in the Product-Market Fit Pyramid—brings your product's features and benefits to life for the customer. Even if you ...
... Product Playbook In contrast, a product with a great UX feels easy to use. It's effortless to find what you're ... Market Fit Pyramid, the customer benefits that a product aims to deliver live in the value proposition layer, which ...
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Contents
111 | |
Test Your MVP with Customers Step 6 | 143 |
Iterate and Pivot to Improve | 167 |
An EndtoEnd Lean Product Case Study | 181 |
Contents | 187 |
Build Your Product Using Agile Development | 201 |
Measure Your Key Metrics | 229 |
Use Analytics to Optimize Your Product | 259 |
Acknowledgments | 283 |
Index | 291 |
About the Author | 309 |
Achieving ProductMarket Fit with the Lean | 3 |
Problem Space versus Solution Space | 13 |
Contents | 21 |
Determine Your Target Customer Step 1 | 25 |
Define Your Value Proposition Step 3 | 67 |
Optimization with AB Testing | 272 |
Why Products Fail | xvii |
Specify Your Minimum Viable Product MVP | 77 |
Other editions - View all
The Lean Product Playbook: How to Innovate with Minimum Viable Products and ... Dan Olsen Limited preview - 2015 |
The Lean Product Playbook: How to Innovate with Minimum Viable Products and ... Dan Olsen Limited preview - 2015 |
The Lean Product Playbook: How to Innovate with Minimum Viable Products and ... Dan Olsen No preview available - 2015 |