The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer FeedbackThe missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource. |
From inside the book
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... Key Metrics Analytics versus Other Learning Methods Oprah versus Spock User Interviews Usability Testing Surveys Analytics and A/B Testing Analytics Frameworks Identify the Metric That Matters Most Retention Rate The Equation of Your ...
... key metric that these tests measure is the conversion rate: the percentage of visitors to your landing page that clicked on the button to convert from a prospect to a customer. For example, if you directed 1,000 prospective customers to ...
... key metric, such as conversion rate. You can use A/B testing to try different versions of your marketing materials ... important aspect of this is statistical significance, which is determined by the difference in performance and the ...
... important to know that statistical significance is higher for larger differences in performance and for larger ... KISSmetrics, Visual Website Optimizer, and Google Content Experiments (part of Google Analytics). These A/B testing tools ...
... key product metrics to test your hypotheses. Product analytics also form the foundation for A/B testing, because they are used to calculate the results of the tests. Leading product analytics solutions include Google Analytics, KISSmetrics ...
Contents
111 | |
Test Your MVP with Customers Step 6 | 143 |
Iterate and Pivot to Improve | 167 |
An EndtoEnd Lean Product Case Study | 181 |
Contents | 187 |
Build Your Product Using Agile Development | 201 |
Measure Your Key Metrics | 229 |
Use Analytics to Optimize Your Product | 259 |
Acknowledgments | 283 |
Index | 291 |
About the Author | 309 |
Achieving ProductMarket Fit with the Lean | 3 |
Problem Space versus Solution Space | 13 |
Contents | 21 |
Determine Your Target Customer Step 1 | 25 |
Define Your Value Proposition Step 3 | 67 |
Optimization with AB Testing | 272 |
Why Products Fail | xvii |
Specify Your Minimum Viable Product MVP | 77 |
Other editions - View all
The Lean Product Playbook: How to Innovate with Minimum Viable Products and ... Dan Olsen Limited preview - 2015 |
The Lean Product Playbook: How to Innovate with Minimum Viable Products and ... Dan Olsen Limited preview - 2015 |
The Lean Product Playbook: How to Innovate with Minimum Viable Products and ... Dan Olsen No preview available - 2015 |