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" Specifically the subjective value of each attribute contributes to the attitude in direct proportion to the strength of the belief (ie, the subjective probability that the object has the attribute in question). "
Attitudes, Personality and Behaviour - Page 30
by I Ajzen - 2005 - 192 pages
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Social Psychology: A General Reader

Arie W. Kruglanski, Edward Tory Higgins - Psychology - 2003 - 682 pages
...we form unfavorable attitudes toward objects we associate with mostly undesirable characteristici. Specifically, the subjective value of each attribute...probability that the object has the attribute in question. (Ajzen. l988. p. 32l In terms of Ibis discussion, the object's (positively or negativelyl valenced...
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Social Psychology: A General Reader

Arie W. Kruglanski, Edward Tory Higgins - Psychology - 2003 - 676 pages
...mostly undesirable characteristics. Specifically, the subjective value of each attribute comributes to the attitude in direct proportion to the strength...probability that the object has the attribute in question. (Ajzen. 19gg, p. 32i 1n terms of this discussion, the object's (positively or negatively1 valenced...
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Trust as a Determinant of Consumer Behaviour Under Uncertainty: An Empirical ...

Leef H. Dierks - 2005 - 237 pages
...behaviour in question to positively or negatively valued outcomes. The outcome's subjective value, in turn, contributes to the attitude in direct proportion to...the belief, ie the subjective probability that the behaviour will lead to the outcome in question. Formally, this can be expressed as (3.39) 37 The strength...
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Integrated Evaluation for Sustainable River Basin Governance

Nuno Videira, Giorgos Kallis, Paula Antunes, Rui Santos, Peter A. Vanrolleghem, John B. Copp - Science - 2007 - 189 pages
...performance of the behaviour is positively or negatively valued. Specifically, the outcome's subjective value contributes to the attitude in direct proportion to...the belief, ie, the subjective probability that the behaviour will produce the outcome in question. This was computed as: ATBr cc£b; e" where "r" is the...
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The Cambridge Handbook of Psychology and Economic Behaviour

Alan Lewis - Psychology - 2012
...performance of the behaviour is positively or negatively valued. Specifically, the outcome's subjective value contributes to the attitude in direct proportion to...the belief, ie the subjective probability that the behaviour will produce the outcome in question. Second are beliefs informing personal norms which are...
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