Basic Marketing: A Global-managerial Approach

Front Cover
Irwin/McGraw-Hill, 1999 - Export marketing - 822 pages

Other editions - View all

Basic Marketing: A Global-managerial Approach
William D. Perreault (Jr.)
Snippet view - 1999
Basic Marketing: A Global-managerial Approach, Volume 1
William D. Perreault,Edmund Jerome McCarthy
No preview available - 1999

Bibliographic information

TitleBasic Marketing: A Global-managerial Approach
AuthorWilliam D. Perreault
Edition13
PublisherIrwin/McGraw-Hill, 1999
ISBN0072380101, 9780072380101
Length822 pages
  
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