The Elements of Small Business: A Lay Person's Guide to the Financial Terms, Marketing Concepts and Legal Forms that Every Entrepreneur Needs
Annotation. "There are hundreds of books dealing with every aspect of running a small business. But most are really good at only one part of the equation; some focus on business plans, others stress the legal forms ... and still others dwell on raising capital. The truth is that you need to know about all of these things - and something about sales and marketing, too. John Thaler has assembled all of that here."--BOOK JACKET. Title Summary field provided by Blackwell North America, Inc. All Rights Reserved.
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The Elements of Small Business: A Lay Person's Guide to the Financial Terms, Marketing Concepts and Legal Forms that Every Entrepreneur NeedsUser Review - Not Available - Book Verdict
Thaler, an attorney who also runs an independent record company, gives readers the practical tips, tools, and advice needed to start and manage a small business. The topics covered include business ... Read full review
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