Qualitative Methods in Management ResearchEvert Gummesson′s piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding. —Barney G. Glaser, co-author of The Discovery of Grounded Theory "This book is a welcome contribution to the theory of science and methodology.. . . .It is to the author′s credit that the material is presented in an interesting and easily accessible way . . . .The use of examples from the author′s own experiences are particularly helpful." —Richard Teare in Service Industries Journal "Evert. Gummesson has made a most worthwhile contribution to an under-appreciated area of management research. His views, which draw on hundreds of references from many expertise areas, deserve attention and debate." —Edward Toomer and Ken Bowen in Journal of Operational Research Is research in management disciplines—leadership, corporate strategy, marketing, organization theory, quality management, and others—taking advantage of the best scientific methods available? In this revised edition, Evert Gummeson answers no! Qualitative Methods in Management Research, Second Edition, offers a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Evert Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science—where the researcher is both actor and student—as the most advanced and rewarding approach to research. This book is written in a personal style and is rich in examples from academic research, real-world practice and management consultancy. |
Contents
| 1 | |
Chapter 2 Achieving Access to Management Reality | 25 |
The Route from Preunderstanding to Understanding | 57 |
Chapter 4 Case Study Research | 83 |
Chapter 5 Quality of Academic Research and Management Consultancy | 157 |
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Common terms and phrases
ability academic research action research action scientist applied approach Argyris assess behavior business schools change agent change processes Chapter chief executive cial client company's concepts concerned conclusions consultant paradigm consulting assignment corporate culture decision discussed employees ence example experience facts Figure future garbage can model Geneen Glaser and Strauss gold-collar worker grounded theory Gummesson hermeneutic paradigm historical analysis Ibid implementation industry interviews involved knowledge large number Maigret management action science management consultant marketing ment methodology observation organizational organizations participant observation participation positivism positivistic present preunderstanding problem processes of change qualitative methods qualitative research quality criteria quantitative question referred relationship relationship marketing reports researcher's researcher/consultant researchers and consultants researchers and management searchers social specific strategy study research sultant taboo Taoism techniques theory tion tive traditional types understanding validity Vertical thinking