Contemporary Strategy Analysis

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Wiley, Feb 4, 2005 - Business & Economics - 548 pages
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  • The new edition of this popular casebook considers current business theory in the context of real business situations.
  • Specially-written cases illuminate key concepts and techniques in strategic management.
  • Focuses on well-known companies from North America, Europe and Asia.
  • New case on Eni S.p.A. and the World oil and gas industry.
  • Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group.
  • Designed to accompany the best-selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004).

Additional support is available at www.blackwellpublishing.com/grant. The website features Teaching Notes to accompany the case studies and a selection of downloadable cases.

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Other editions - View all

Contemporary Strategy Analysis
Robert M. Grant
No preview available - 2005
Contemporary Strategy Analysis
Robert M. Grant
No preview available - 2005

About the author (2005)

Robert M. Grant is Professor of Management at Georgetown University. He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing meat pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI, and other companies. He is also the author of Cases to Accompany Contemporary Strategy Analysis Fifth Edition (Blackwell, 2005).

Bibliographic information

QR code for Contemporary Strategy Analysis
TitleContemporary Strategy Analysis
AuthorRobert M. Grant
Edition5
PublisherWiley, 2005
ISBN1405119993, 9781405119993
Length548 pages
Subjects › 

Business & Economics / Decision-Making & Problem Solving
Business & Economics / Management
  
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