Doing Research in Business and Management: An Introduction to Process and MethodThis wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process and introduce the key methods. After highlighting the different contexts and purposes, strategies and tactics, programmes and processes of management research, the authors provide detailed coverage of the relevant research approaches and methods. They discuss the interrelationship of theoretical and empirical research, and how these apply to practice. The implications of using quantitative and qualitative methods are examined, and practical advice is given on the available analysis techniques and software packages. |
Contents
Philosophical Background to Research | 25 |
Research Strategies and Tactics | 43 |
The Research Programme and Process | 62 |
Copyright | |
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academic analysis approach to research body of knowledge business and management cent chapter collecting evidence concepts conducted construct validity context correspondence analysis developed discussed dissertation doctoral degree empirical generalisations ethical evidence collection examiners example expect experiments focus grounded theory hypothesis important information systems internal validity interview issues Judgement Samples literature review management research management studies masters and doctoral masters degree masters or doctoral mathematical mean measure methods nature Newbury Park normal distribution null hypothesis organisation paradigm Participant observation phenomenological phenomenon positivism positivistic possible primary narrative qualitative evidence qualitative research quantitative questionnaire relationships research degree research in business research methodology research problem research process research question research strategy research tactics response Sage Publications sample sample size scientific scientists social sciences sometimes statistical strategic information systems study research Suggested Further Reading supervisor survey techniques theoretical conjecture understanding universities users validity variables