Persuasive CommunicationNow in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Retaining the clear organization and wealth of concrete examples that distinguished the original text, the second edition has been updated throughout with new data and theoretical developments. Two entirely new chapters cover the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics. |
From inside the book
Results 1-5 of 74
Page ix
... reflected the way he organized the persuasion literature in his persuasion courses . Instead of organizing the literature around classic theories , Jim initially preferred an organization that emphasized important issues . Thus , unlike ...
... reflected the way he organized the persuasion literature in his persuasion courses . Instead of organizing the literature around classic theories , Jim initially preferred an organization that emphasized important issues . Thus , unlike ...
Page x
... reflects the diversity of the types of communicative activities that are examined in subsequent chapters . Chapter 2 reviews the re- search methods that are most common to persuasion investigations . The book is written for students who ...
... reflects the diversity of the types of communicative activities that are examined in subsequent chapters . Chapter 2 reviews the re- search methods that are most common to persuasion investigations . The book is written for students who ...
Page xi
... reflects contemporary programs of persuasion research that have evolved from knowledge of the basic elements of persuasion that were examined in Part II of the book . We hope that you enjoy reading the book and find that our review of ...
... reflects contemporary programs of persuasion research that have evolved from knowledge of the basic elements of persuasion that were examined in Part II of the book . We hope that you enjoy reading the book and find that our review of ...
Page 4
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Contents
II | 3 |
III | 4 |
IV | 11 |
V | 19 |
VI | 26 |
VIII | 27 |
IX | 28 |
X | 31 |
XLIV | 163 |
XLV | 164 |
XLVI | 165 |
XLVII | 166 |
XLVIII | 170 |
XLIX | 181 |
L | 186 |
LI | 188 |
XI | 53 |
XIII | 55 |
XIV | 56 |
XV | 57 |
XVI | 60 |
XVII | 68 |
XVIII | 75 |
XIX | 76 |
XX | 78 |
XXI | 79 |
XXII | 80 |
XXIII | 88 |
XXIV | 90 |
XXV | 94 |
XXVI | 99 |
XXVII | 100 |
XXVIII | 101 |
XXIX | 103 |
XXX | 104 |
XXXI | 119 |
XXXII | 125 |
XXXIII | 126 |
XXXIV | 127 |
XXXV | 128 |
XXXVII | 142 |
XXXVIII | 143 |
XXXIX | 144 |
XL | 145 |
XLI | 147 |
XLII | 159 |
XLIII | 162 |
LII | 189 |
LIII | 190 |
LIV | 194 |
LV | 199 |
LVI | 210 |
LVII | 211 |
LVIII | 213 |
LIX | 214 |
LX | 217 |
LXI | 230 |
LXII | 233 |
LXIII | 235 |
LXIV | 236 |
LXV | 237 |
LXVI | 239 |
LXVII | 246 |
LXVIII | 257 |
LXX | 259 |
LXXI | 260 |
LXXII | 272 |
LXXIII | 280 |
LXXIV | 281 |
LXXV | 282 |
LXXVI | 286 |
LXXVII | 294 |
LXXVIII | 302 |
LXXIX | 305 |
LXXXI | 307 |
LXXXII | |
Common terms and phrases
Ajzen argued argument quality arousal atti attitude change attitudes and behaviors Bandura behavior change behavioral intentions beliefs Boster Cacioppo campaigns Chaiken Chapter Cognitive Dissonance Cognitive Dissonance Theory cognitive responses colleagues compliance compliance-gaining conceptual condition correlation cues D. J. O'Keefe Dillard discussion Dissonance Theory DITF drug Eagly Elaboration Likelihood Model emotional evaluation evidence example experience experimental explanation factors Fazio fear appeals findings Fishbein FITD function guilt heuristic important inoculation interaction investigations Jerry Springer Show mass media measure message content message discrepancy message receivers message recipients message recommendation message source meta-analytic minor premise motivation negative outcome-relevant involvement participants perceived person persuasion research persuasive communication persuasive effects persuasive messages Petty Pfau position predicted produce psychological request resistance sage Self-Perception Theory situations sleeper effect Social Judgment Theory Social Psychology source credibility source's strategies studies subjective norms target theoretical tion tive topic tudes two-sided Unimodel validity variables
References to this book
Communicatie en interactieve beleidsvorming Cees M.J. Woerkum (Communicatie) No preview available - 2000 |