Persuasive CommunicationNow in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Retaining the clear organization and wealth of concrete examples that distinguished the original text, the second edition has been updated throughout with new data and theoretical developments. Two entirely new chapters cover the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics. |
From inside the book
Results 1-5 of 96
Page x
... persuasion theory and research . Two additional features of the book bear mentioning . First , the book is not intended to be an encyclopedic review of prior persuasion research . Such reviews are already available . Instead , we ...
... persuasion theory and research . Two additional features of the book bear mentioning . First , the book is not intended to be an encyclopedic review of prior persuasion research . Such reviews are already available . Instead , we ...
Page xi
... research findings described in Parts I and II have been integrated into theoretical perspectives for studying persuasive communication . Chapter 10 describes cognitive models of persuasion ... Persuasion Research 1 Concepts Preface xi.
... research findings described in Parts I and II have been integrated into theoretical perspectives for studying persuasive communication . Chapter 10 describes cognitive models of persuasion ... Persuasion Research 1 Concepts Preface xi.
Page xiii
... Persuasion Research 1 Concepts , Definitions , and Basic Distinctions Defining Persuasion 4 Defining the Attitude Construct 11 The Role of Attitude in Persuasion Research 19 Summary 26 Notes 26 Investigating Persuasive Communication 1 3 ...
... Persuasion Research 1 Concepts , Definitions , and Basic Distinctions Defining Persuasion 4 Defining the Attitude Construct 11 The Role of Attitude in Persuasion Research 19 Summary 26 Notes 26 Investigating Persuasive Communication 1 3 ...
Page xv
... Social Cognitive Theory 294 Reconsidering Health Promotion Campaigns 302 Summary 305 Notes 305 References Index About the Authors 307 339 351 Part I Fundamental Issues in Persuasion Research This part introduces Contents XV.
... Social Cognitive Theory 294 Reconsidering Health Promotion Campaigns 302 Summary 305 Notes 305 References Index About the Authors 307 339 351 Part I Fundamental Issues in Persuasion Research This part introduces Contents XV.
Page 1
... research methods that are common to persuasion research ; included in this review are criteria for evaluating the quality of research investigations . Chapter 3 investigates the rela- tionship between attitudes and behavior and answers ...
... research methods that are common to persuasion research ; included in this review are criteria for evaluating the quality of research investigations . Chapter 3 investigates the rela- tionship between attitudes and behavior and answers ...
Contents
II | 3 |
III | 4 |
IV | 11 |
V | 19 |
VI | 26 |
VIII | 27 |
IX | 28 |
X | 31 |
XLIV | 163 |
XLV | 164 |
XLVI | 165 |
XLVII | 166 |
XLVIII | 170 |
XLIX | 181 |
L | 186 |
LI | 188 |
XI | 53 |
XIII | 55 |
XIV | 56 |
XV | 57 |
XVI | 60 |
XVII | 68 |
XVIII | 75 |
XIX | 76 |
XX | 78 |
XXI | 79 |
XXII | 80 |
XXIII | 88 |
XXIV | 90 |
XXV | 94 |
XXVI | 99 |
XXVII | 100 |
XXVIII | 101 |
XXIX | 103 |
XXX | 104 |
XXXI | 119 |
XXXII | 125 |
XXXIII | 126 |
XXXIV | 127 |
XXXV | 128 |
XXXVII | 142 |
XXXVIII | 143 |
XXXIX | 144 |
XL | 145 |
XLI | 147 |
XLII | 159 |
XLIII | 162 |
LII | 189 |
LIII | 190 |
LIV | 194 |
LV | 199 |
LVI | 210 |
LVII | 211 |
LVIII | 213 |
LIX | 214 |
LX | 217 |
LXI | 230 |
LXII | 233 |
LXIII | 235 |
LXIV | 236 |
LXV | 237 |
LXVI | 239 |
LXVII | 246 |
LXVIII | 257 |
LXX | 259 |
LXXI | 260 |
LXXII | 272 |
LXXIII | 280 |
LXXIV | 281 |
LXXV | 282 |
LXXVI | 286 |
LXXVII | 294 |
LXXVIII | 302 |
LXXIX | 305 |
LXXXI | 307 |
LXXXII | |
Common terms and phrases
Ajzen argued argument quality arousal atti attitude change attitudes and behaviors Bandura behavior change behavioral intentions beliefs Boster Cacioppo campaigns Chaiken Chapter Cognitive Dissonance Cognitive Dissonance Theory cognitive responses colleagues compliance compliance-gaining conceptual condition correlation cues D. J. O'Keefe Dillard discussion Dissonance Theory DITF drug Eagly Elaboration Likelihood Model emotional evaluation evidence example experience experimental explanation factors Fazio fear appeals findings Fishbein FITD function guilt heuristic important inoculation interaction investigations Jerry Springer Show mass media measure message content message discrepancy message receivers message recipients message recommendation message source meta-analytic minor premise motivation negative outcome-relevant involvement participants perceived person persuasion research persuasive communication persuasive effects persuasive messages Petty Pfau position predicted produce psychological request resistance sage Self-Perception Theory situations sleeper effect Social Judgment Theory Social Psychology source credibility source's strategies studies subjective norms target theoretical tion tive topic tudes two-sided Unimodel validity variables
References to this book
Communicatie en interactieve beleidsvorming Cees M.J. Woerkum (Communicatie) No preview available - 2000 |