Persuasive CommunicationNow in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Retaining the clear organization and wealth of concrete examples that distinguished the original text, the second edition has been updated throughout with new data and theoretical developments. Two entirely new chapters cover the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics. |
From inside the book
Results 1-5 of 93
Page vii
Acknowledgments To begin , Jim would like to acknowledge the addition of Paul Mongeau as an important contributor to this edition of the book . After Jim left ac- ademia to pursue a career as a litigation consultant , it became apparent ...
Acknowledgments To begin , Jim would like to acknowledge the addition of Paul Mongeau as an important contributor to this edition of the book . After Jim left ac- ademia to pursue a career as a litigation consultant , it became apparent ...
Page ix
Instead of organizing the literature around classic theories , Jim initially preferred an organization that emphasized important issues . Thus , unlike many persuasion textbooks , there were ( and are ) no chapters in the book de- voted ...
Instead of organizing the literature around classic theories , Jim initially preferred an organization that emphasized important issues . Thus , unlike many persuasion textbooks , there were ( and are ) no chapters in the book de- voted ...
Page x
For most topics , we describe a typical study in the research area and then summarize the important findings of remaining studies in that area . Finally , where it was possible to summarize the findings of an area with- out becoming ...
For most topics , we describe a typical study in the research area and then summarize the important findings of remaining studies in that area . Finally , where it was possible to summarize the findings of an area with- out becoming ...
Page xi
Chapter 8 discusses important characteristics of message receivers . Chapter 9 reviews persuasive settings . Part III of the book examines several contemporary approaches to persuasion theory . In these chapters we examine how the ...
Chapter 8 discusses important characteristics of message receivers . Chapter 9 reviews persuasive settings . Part III of the book examines several contemporary approaches to persuasion theory . In these chapters we examine how the ...
Page 4
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Contents
II | 3 |
III | 4 |
IV | 11 |
V | 19 |
VI | 26 |
VIII | 27 |
IX | 28 |
X | 31 |
XLIV | 163 |
XLV | 164 |
XLVI | 165 |
XLVII | 166 |
XLVIII | 170 |
XLIX | 181 |
L | 186 |
LI | 188 |
XI | 53 |
XIII | 55 |
XIV | 56 |
XV | 57 |
XVI | 60 |
XVII | 68 |
XVIII | 75 |
XIX | 76 |
XX | 78 |
XXI | 79 |
XXII | 80 |
XXIII | 88 |
XXIV | 90 |
XXV | 94 |
XXVI | 99 |
XXVII | 100 |
XXVIII | 101 |
XXIX | 103 |
XXX | 104 |
XXXI | 119 |
XXXII | 125 |
XXXIII | 126 |
XXXIV | 127 |
XXXV | 128 |
XXXVII | 142 |
XXXVIII | 143 |
XXXIX | 144 |
XL | 145 |
XLI | 147 |
XLII | 159 |
XLIII | 162 |
LII | 189 |
LIII | 190 |
LIV | 194 |
LV | 199 |
LVI | 210 |
LVII | 211 |
LVIII | 213 |
LIX | 214 |
LX | 217 |
LXI | 230 |
LXII | 233 |
LXIII | 235 |
LXIV | 236 |
LXV | 237 |
LXVI | 239 |
LXVII | 246 |
LXVIII | 257 |
LXX | 259 |
LXXI | 260 |
LXXII | 272 |
LXXIII | 280 |
LXXIV | 281 |
LXXV | 282 |
LXXVI | 286 |
LXXVII | 294 |
LXXVIII | 302 |
LXXIX | 305 |
LXXXI | 307 |
LXXXII | |
Common terms and phrases
acceptance addition advocated argued arguments asked attempt attitude change attitudes and behaviors behavior beliefs campaigns Chapter characteristics cognitive colleagues communication compliance component conceptual concerns conclusion condition consider consistent created credibility decision definition described developed Dillard discrepancy discussion dissonance drug Eagly effects emotional evaluation evidence examined example experience experimental explanation factors favorable fear appeals findings function goals guilt important increase indicated individual influence initial inoculation interaction interest involvement issue less levels logical measure motivation negative norms observation occur offer participants particular perceived person persuasive messages Petty political position predicted presented prior procedures produce psychological receivers recent recipients reflect relationship reported represents request resistance response result sage scholars serve similar situations social specific strategies studies suggests theoretical Theory tion topic types validity values variables
References to this book
Communicatie en interactieve beleidsvorming Cees M.J. Woerkum (Communicatie) No preview available - 2000 |
Bibliographic information
| Title | Persuasive Communication |
| Authors | James Brian Stiff, Paul A. Mongeau |
| Publisher | Guilford Press, 2002 |
| ISBN | 1572307021, 9781572307025 |
| Length | 351 pages |
| Subjects | › › Language Arts & Disciplines / Communication Studies Language Arts & Disciplines / Linguistics / General Psychology / Social Psychology |
| Export Citation | BiBTeX EndNote RefMan |