Persuasive CommunicationNow in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Retaining the clear organization and wealth of concrete examples that distinguished the original text, the second edition has been updated throughout with new data and theoretical developments. Two entirely new chapters cover the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics. |
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James Brian Stiff, Paul A. Mongeau. PERSUASIVE COMMUNICATION James B. Stiff and Paul A. Mongeau PERSUASIVE COMMUNICATION Persuasive Communication Second Edition JAMES B. STIFF PAUL. second edition Front Cover.
James Brian Stiff, Paul A. Mongeau. PERSUASIVE COMMUNICATION James B. Stiff and Paul A. Mongeau PERSUASIVE COMMUNICATION Persuasive Communication Second Edition JAMES B. STIFF PAUL. second edition Front Cover.
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James Brian Stiff, Paul A. Mongeau. Persuasive Communication Second Edition JAMES B. STIFF PAUL A. MONGEAU Sp THE GUILFORD PRESS New York London 2003 The Guilford Press A Division of Guilford Publications ,
James Brian Stiff, Paul A. Mongeau. Persuasive Communication Second Edition JAMES B. STIFF PAUL A. MONGEAU Sp THE GUILFORD PRESS New York London 2003 The Guilford Press A Division of Guilford Publications ,
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Printed in the United States of America Library of Congress Cataloging - in - Publication Data Stiff , James B. ( James Brian ) Persuasive communication / by James B. Stiff and Paul A. Mongeau.— 2nd ed . p . cm .
Printed in the United States of America Library of Congress Cataloging - in - Publication Data Stiff , James B. ( James Brian ) Persuasive communication / by James B. Stiff and Paul A. Mongeau.— 2nd ed . p . cm .
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Without Paul's considerable contributions , the second edition of Persua- sive Communication would never have become a reality . We would like to thank several friends who made important contri- butions to this project .
Without Paul's considerable contributions , the second edition of Persua- sive Communication would never have become a reality . We would like to thank several friends who made important contri- butions to this project .
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like to thank the graduate students in Communication 633 : Persuasion Theory and Research at Miami University during the fall semester of 2001 for their detailed comments on the first edition of this book .
like to thank the graduate students in Communication 633 : Persuasion Theory and Research at Miami University during the fall semester of 2001 for their detailed comments on the first edition of this book .
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Contents
II | 3 |
III | 4 |
IV | 11 |
V | 19 |
VI | 26 |
VIII | 27 |
IX | 28 |
X | 31 |
XLIV | 163 |
XLV | 164 |
XLVI | 165 |
XLVII | 166 |
XLVIII | 170 |
XLIX | 181 |
L | 186 |
LI | 188 |
XI | 53 |
XIII | 55 |
XIV | 56 |
XV | 57 |
XVI | 60 |
XVII | 68 |
XVIII | 75 |
XIX | 76 |
XX | 78 |
XXI | 79 |
XXII | 80 |
XXIII | 88 |
XXIV | 90 |
XXV | 94 |
XXVI | 99 |
XXVII | 100 |
XXVIII | 101 |
XXIX | 103 |
XXX | 104 |
XXXI | 119 |
XXXII | 125 |
XXXIII | 126 |
XXXIV | 127 |
XXXV | 128 |
XXXVII | 142 |
XXXVIII | 143 |
XXXIX | 144 |
XL | 145 |
XLI | 147 |
XLII | 159 |
XLIII | 162 |
LII | 189 |
LIII | 190 |
LIV | 194 |
LV | 199 |
LVI | 210 |
LVII | 211 |
LVIII | 213 |
LIX | 214 |
LX | 217 |
LXI | 230 |
LXII | 233 |
LXIII | 235 |
LXIV | 236 |
LXV | 237 |
LXVI | 239 |
LXVII | 246 |
LXVIII | 257 |
LXX | 259 |
LXXI | 260 |
LXXII | 272 |
LXXIII | 280 |
LXXIV | 281 |
LXXV | 282 |
LXXVI | 286 |
LXXVII | 294 |
LXXVIII | 302 |
LXXIX | 305 |
LXXXI | 307 |
LXXXII | |
Common terms and phrases
acceptance addition advocated argued arguments asked attempt attitude change attitudes and behaviors behavior beliefs campaigns Chapter characteristics cognitive colleagues communication compliance component conceptual concerns conclusion condition consider consistent created credibility decision definition described developed Dillard discrepancy discussion dissonance drug Eagly effects emotional evaluation evidence examined example experience experimental explanation factors favorable fear appeals findings function goals guilt important increase indicated individual influence initial inoculation interaction interest involvement issue less levels logical measure motivation negative norms observation occur offer participants particular perceived person persuasive messages Petty political position predicted presented prior procedures produce psychological receivers recent recipients reflect relationship reported represents request resistance response result sage scholars serve similar situations social specific strategies studies suggests theoretical Theory tion topic types validity values variables
References to this book
Communicatie en interactieve beleidsvorming Cees M.J. Woerkum (Communicatie) No preview available - 2000 |
Bibliographic information
| Title | Persuasive Communication |
| Authors | James Brian Stiff, Paul A. Mongeau |
| Publisher | Guilford Press, 2002 |
| ISBN | 1572307021, 9781572307025 |
| Length | 351 pages |
| Subjects | › › Language Arts & Disciplines / Communication Studies Language Arts & Disciplines / Linguistics / General Psychology / Social Psychology |
| Export Citation | BiBTeX EndNote RefMan |