Persuasive CommunicationNow in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Retaining the clear organization and wealth of concrete examples that distinguished the original text, the second edition has been updated throughout with new data and theoretical developments. Two entirely new chapters cover the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics. |
From inside the book
Results 1-5 of 84
Page ix
... characteristics of persuasion and a discussion of how these characteristics are effectively used in persuasive transactions . We have attempted to maintain the focus of the first edition while expanding and clarifying the presentation ...
... characteristics of persuasion and a discussion of how these characteristics are effectively used in persuasive transactions . We have attempted to maintain the focus of the first edition while expanding and clarifying the presentation ...
Page x
... chapters of Part II . Chapter 5 examines features of persuasive sources . Chapters 6 and 7 describe persuasive message characteristics . Chapter 8 discusses important characteristics of message receivers . Chapter X Preface.
... chapters of Part II . Chapter 5 examines features of persuasive sources . Chapters 6 and 7 describe persuasive message characteristics . Chapter 8 discusses important characteristics of message receivers . Chapter X Preface.
Page xi
James Brian Stiff, Paul A. Mongeau. Chapter 8 discusses important characteristics of message receivers . Chapter 9 reviews persuasive settings . Part III of the book examines several contemporary approaches to persuasion theory . In ...
James Brian Stiff, Paul A. Mongeau. Chapter 8 discusses important characteristics of message receivers . Chapter 9 reviews persuasive settings . Part III of the book examines several contemporary approaches to persuasion theory . In ...
Page xiii
... Characteristics of Attitudes and Behaviors 57 Ajzen and Fishbein's Theory of Reasoned Action 60 Factors Moderating the Attitude - Behavior Relationship 68 Summary 75 Notes 76 4 The Effects of Behavior on Attitudes 78 The CAA Research ...
... Characteristics of Attitudes and Behaviors 57 Ajzen and Fishbein's Theory of Reasoned Action 60 Factors Moderating the Attitude - Behavior Relationship 68 Summary 75 Notes 76 4 The Effects of Behavior on Attitudes 78 The CAA Research ...
Page xiv
... Characteristics in Persuasive Communication 103 Source Credibility 104 Related Source Characteristics 119 Summary 125 Notes 126 6 Persuasive Message Characteristics : 127 Rational Appeals A Note about Rational and Emotional Appeals 128 ...
... Characteristics in Persuasive Communication 103 Source Credibility 104 Related Source Characteristics 119 Summary 125 Notes 126 6 Persuasive Message Characteristics : 127 Rational Appeals A Note about Rational and Emotional Appeals 128 ...
Contents
II | 3 |
III | 4 |
IV | 11 |
V | 19 |
VI | 26 |
VIII | 27 |
IX | 28 |
X | 31 |
XLIV | 163 |
XLV | 164 |
XLVI | 165 |
XLVII | 166 |
XLVIII | 170 |
XLIX | 181 |
L | 186 |
LI | 188 |
XI | 53 |
XIII | 55 |
XIV | 56 |
XV | 57 |
XVI | 60 |
XVII | 68 |
XVIII | 75 |
XIX | 76 |
XX | 78 |
XXI | 79 |
XXII | 80 |
XXIII | 88 |
XXIV | 90 |
XXV | 94 |
XXVI | 99 |
XXVII | 100 |
XXVIII | 101 |
XXIX | 103 |
XXX | 104 |
XXXI | 119 |
XXXII | 125 |
XXXIII | 126 |
XXXIV | 127 |
XXXV | 128 |
XXXVII | 142 |
XXXVIII | 143 |
XXXIX | 144 |
XL | 145 |
XLI | 147 |
XLII | 159 |
XLIII | 162 |
LII | 189 |
LIII | 190 |
LIV | 194 |
LV | 199 |
LVI | 210 |
LVII | 211 |
LVIII | 213 |
LIX | 214 |
LX | 217 |
LXI | 230 |
LXII | 233 |
LXIII | 235 |
LXIV | 236 |
LXV | 237 |
LXVI | 239 |
LXVII | 246 |
LXVIII | 257 |
LXX | 259 |
LXXI | 260 |
LXXII | 272 |
LXXIII | 280 |
LXXIV | 281 |
LXXV | 282 |
LXXVI | 286 |
LXXVII | 294 |
LXXVIII | 302 |
LXXIX | 305 |
LXXXI | 307 |
LXXXII | |
Common terms and phrases
Ajzen argued argument quality arousal atti attitude change attitudes and behaviors Bandura behavior change behavioral intentions beliefs Boster Cacioppo campaigns Chaiken Chapter Cognitive Dissonance Cognitive Dissonance Theory cognitive responses colleagues compliance compliance-gaining conceptual condition correlation cues D. J. O'Keefe Dillard discussion Dissonance Theory DITF drug Eagly Elaboration Likelihood Model emotional evaluation evidence example experience experimental explanation factors Fazio fear appeals findings Fishbein FITD function guilt heuristic important inoculation interaction investigations Jerry Springer Show mass media measure message content message discrepancy message receivers message recipients message recommendation message source meta-analytic minor premise motivation negative outcome-relevant involvement participants perceived person persuasion research persuasive communication persuasive effects persuasive messages Petty Pfau position predicted produce psychological request resistance sage Self-Perception Theory situations sleeper effect Social Judgment Theory Social Psychology source credibility source's strategies studies subjective norms target theoretical tion tive topic tudes two-sided Unimodel validity variables
References to this book
Communicatie en interactieve beleidsvorming Cees M.J. Woerkum (Communicatie) No preview available - 2000 |