Persuasive Communication

Front Cover
Guilford Press, Oct 18, 2002 - Language Arts & Disciplines - 351 pages
Now in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Retaining the clear organization and wealth of concrete examples that distinguished the original text, the second edition has been updated throughout with new data and theoretical developments. Two entirely new chapters cover the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

II
3
III
4
IV
11
V
19
VI
26
VIII
27
IX
28
X
31
XLVI
163
XLVII
164
XLVIII
165
XLIX
166
L
170
LI
181
LII
186
LIII
188

XI
53
XIII
55
XV
56
XVI
57
XVII
60
XVIII
68
XIX
75
XX
76
XXI
78
XXII
79
XXIII
80
XXIV
88
XXV
90
XXVI
94
XXVII
99
XXVIII
100
XXIX
101
XXX
103
XXXI
104
XXXII
119
XXXIII
125
XXXIV
126
XXXV
127
XXXVI
128
XXXVIII
142
XXXIX
143
XL
144
XLI
145
XLIII
147
XLIV
159
XLV
162
LIV
189
LV
190
LVI
194
LVII
199
LVIII
210
LIX
211
LX
213
LXI
214
LXII
217
LXIII
230
LXIV
233
LXV
235
LXVI
236
LXVII
237
LXIX
239
LXX
246
LXXI
257
LXXIII
259
LXXIV
260
LXXV
272
LXXVI
280
LXXVII
281
LXXVIII
282
LXXIX
286
LXXX
294
LXXXI
302
LXXXII
305
LXXXIV
307
LXXXV
Copyright

Common terms and phrases

About the author (2002)

James B. Stiff, PhD, is President of Trial Analysts, Incorporated, a litigation consulting firm with offices in Dallas and College Station, Texas. He previously taught at Michigan State University, Arizona State University, and the University of Kansas.

Paul A. Mongeau, PhD, is a Professor at the Hugh Downs School of Human Communication at Arizona State University. He previously spent 15 years teaching at Miami University in Oxford, Ohio.

Bibliographic information