Persuasive Communication

Front Cover
Guilford Press, Oct 18, 2002 - Language Arts & Disciplines - 351 pages
Now in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Retaining the clear organization and wealth of concrete examples that distinguished the original text, the second edition has been updated throughout with new data and theoretical developments. Two entirely new chapters cover the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics.

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Contents

II
3
III
4
IV
11
V
19
VI
26
VIII
27
IX
28
X
31
XLIV
163
XLV
164
XLVI
165
XLVII
166
XLVIII
170
XLIX
181
L
186
LI
188

XI
53
XIII
55
XIV
56
XV
57
XVI
60
XVII
68
XVIII
75
XIX
76
XX
78
XXI
79
XXII
80
XXIII
88
XXIV
90
XXV
94
XXVI
99
XXVII
100
XXVIII
101
XXIX
103
XXX
104
XXXI
119
XXXII
125
XXXIII
126
XXXIV
127
XXXV
128
XXXVII
142
XXXVIII
143
XXXIX
144
XL
145
XLI
147
XLII
159
XLIII
162
LII
189
LIII
190
LIV
194
LV
199
LVI
210
LVII
211
LVIII
213
LIX
214
LX
217
LXI
230
LXII
233
LXIII
235
LXIV
236
LXV
237
LXVI
239
LXVII
246
LXVIII
257
LXX
259
LXXI
260
LXXII
272
LXXIII
280
LXXIV
281
LXXV
282
LXXVI
286
LXXVII
294
LXXVIII
302
LXXIX
305
LXXXI
307
LXXXII
Copyright

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About the author (2002)

James B. Stiff, PhD, is President of Trial Analysts, Incorporated, a litigation consulting firm with offices in Dallas and College Station, Texas. He previously taught at Michigan State University, Arizona State University, and the University of Kansas.

Paul A. Mongeau, PhD, is a Professor at the Hugh Downs School of Human Communication at Arizona State University. He previously spent 15 years teaching at Miami University in Oxford, Ohio.

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