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address city zone advertising affiliated All-America American appliances areas audience auto Automatic transmission average Better Business Bureaus brand brokerage business cents cigaret claims classroom Commission consumer convenience foods cost course crankcase deduct devil's food cake discount Editors educational engine English teachers ETV stations ETV's example expenses February federal fees forget frozen fund's gadget groups home-prepared income investment Investors KQED KUHT Library markdowns markup memory ment merchandise months mutual fund National National Educational Television planners planning player piano portfolio problems professional programs promoters reading remember retail School systems sell serving shareholders sodium sulfate spark plug stamps teach television testing There's things tion transmission trying Washington WETA-TV WGBH-TV Wharton Report What's WQED write WTTW York zone state name