Digital Marketing For Dummies

Front Cover
John Wiley & Sons, Jul 27, 2020 - Business & Economics - 368 pages

Get digital with your brand today!

Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!

You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process!

  • Learn targeted digital strategies for increasing brand awareness
  • Determine the best-fit online markets for your unique brand
  • Access downloadable tools to put ideas into action
  • Meet your business goals with proven digital tactics

Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

 

Contents

Introduction 1
3
Choosing the Right Marketing Campaign
27
Using Content to Generate Fans
63
Blogging for Business
87
Taking Stock of 65 Blog Post Ideas
107
Creating Stellar Content without All the Fuss
128
Generating Website Traffic
135
Capturing Traffic with Search Marketing
155
Honing In on Your Audience
278
Putting It All Together
285
Optimizing Your Campaigns for Maximum ROI
287
Selecting Page Elements to Optimize
293
Analyzing the Test
299
The Part of Tens
301
Marketing Mistakes
303
Ten Trending Digital Marketing Skills
309

Leveraging the Social Web
181
Tapping into Paid Traffic
213
Following Up with Email Marketing
237
Writing and Designing Effective Emails
253
Measuring Analyzing
263
Tracking the Origins of Site Visitors
269
Video Marketing and Production Positions
315
Ten Essential Tools for Digital Marketing Success
321
Index
337
Digital Marketing For Dummies
338
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About the author (2020)

Ryan Deiss is founder and CEO of Idea Incubator and creator of Traffic & Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. Russ Henneberry is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations.

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