Intrapreneurship: Managing Ideas Within Your Organization

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University of Toronto Press, 2011 - Business & Economics - 265 pages
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As an employee, you suspect that your best ideas are valuable and could greatly benefit your organization. Management also recognizes that a company's ability to compete is contingent on how well it leverages its employees' ideas. So, why are individuals at all levels of organizations typically poor advocates for ideas? Intrapreneurship provides an engaging guide for both managers and employees on how to direct the flow of ideas and foster a culture of entrepreneurship within their company's existing structure.

Based on Kevin C. Desouza's research and experience consulting with thirty global organizations, Intrapreneurship outlines ways to mobilize all types of ideas – including blockbusters with the potential to create radically new external products and services, and more incremental innovations for improving internal processes. With practical frameworks and real life examples for both employees and managers, Intrapreneurship will help you to identify the value in your own ideas and those of others to ultimately benefit your organization.

 

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Contents

Introduction
3
Ideas Roles and Process
22
Idea Generation and Mobilization
52
Advocating and Screening
94
Idea Experimentation
133
Idea Commercialization
165
Diffusion and Implementation of Ideas
190
Intrapreneurship from Concept to Sustained Competitive
213
Notes
231
Acknowledgments
247
Index
253
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About the author (2011)

Kevin C. Desouza is the director of the Metropolitan Institute and an associate professor at the Center for Public Administration and Policy at Virginia Tech.

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