Intrapreneurship: Managing Ideas Within Your Organization

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University of Toronto Press, Dec 10, 2011 - Business & Economics - 232 pages
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As an employee, you suspect that your best ideas are valuable and could greatly benefit your organization. Management also recognizes that a company's ability to compete is contingent on how well it leverages its employees' ideas. So, why are individuals at all levels of organizations typically poor advocates for ideas? Intrapreneurship provides an engaging guide for both managers and employees on how to direct the flow of ideas and foster a culture of entrepreneurship within their company's existing structure.

Based on Kevin C. Desouza's research and experience consulting with thirty global organizations, Intrapreneurship outlines ways to mobilize all types of ideas – including blockbusters with the potential to create radically new external products and services, and more incremental innovations for improving internal processes. With practical frameworks and real life examples for both employees and managers, Intrapreneurship will help you to identify the value in your own ideas and those of others to ultimately benefit your organization.


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1 Introduction
2 Ideas Roles and Process
3 Idea Generation and Mobilization
4 Advocating and Screening
5 Idea Experimentation
6 Idea Commercialization
7 Diffusion and Implementation of Ideas
8 Intrapreneurship from Concept to Sustained Competitive Advantage
About the Author

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About the author (2011)

Kevin C. Desouza is the director of the Metropolitan Institute and an associate professor at the Center for Public Administration and Policy at Virginia Tech.

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