Developing New Products and Services: Learning, Differentiation, and InnovationThis book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies. |
Contents
Differentiation in Action | |
The Role of Dynamic Tension in Constructing Versioning | |
Examples of Product Differentiation and Versioning Curves | |
Facilitating Creativity and Innovation | |
Conceptualizing Products and Services Using the | |
Strategic Planning Approaches for Product Differentiation | |
Other editions - View all
Developing New Products and Services: Learning, Differentiation, and Innovation G. Lawrence Sanders No preview available - 2011 |
Common terms and phrases
Amazon approach assets Atlas products attributes Blue Ocean market business model business plan Business Plan Overview business process diagram business valuation buyers cash flow chapter cloud computing competitors concepts consumers creative customer segment demand curve discount rate discussed emerging technologies entrepreneur example executive summary FAD template Figure firm focus function future returns global positioning system goal growth Guy Kawasaki Hermes Hermes products Hermes versions ideas identify illustrates important individuals innovation investment investors involves iPhone jewelry box Joan Joan’s launch learningabout learningbydoing lockin lowend mantra Midas products monopolistic competition Moore’s law network effect offering organization outsourcing PD curve potential power distance present value price discrimination pricesensitive product development product differentiation product features product or service products and services profit project management prototype real options revenue risk sell sellers startup strategic planning Strategy Canvas supply chain SWOT analysis willingnesstopay