Bargaining for Advantage: Negotiation Strategies for Reasonable People

Front Cover
Penguin, May 2, 2006 - Business & Economics - 304 pages
A fully revised and updated edition of the quintessential guide to learning to negotiate effectively in every part of your life

"A must read for everyone seeking to master negotiation. This newly updated classic just got even better."—Robert Cialdini, bestselling author of Influence and Pre-Suasion

As director of the world-renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, lawyers, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. In the third edition of this internationally acclaimed book, he brings to life his systematic, step-by-step approach, built around negotiating effectively as who you are, not who you think you need to be. Shell combines lively stories about world-class negotiators from J. P. Morgan to Mahatma Gandhi with proven bargaining advice based on the latest research into negotiation and neuroscience. This updated edition includes:

This updated edition includes:
· An easy-to-take "Negotiation I.Q." test that reveals your unique strengths as a negotiator
· A brand new chapter on reliable moves to use when you are short on bargaining power or stuck at an impasse
· Insights on how to succeed when you negotiate online
· Research on how gender and cultural differences can derail negotiations, and advice for putting relationships back on track
 

Contents

The First Foundation Your Bargaining Styles
3
The Second Foundation
27
The Third Foundation
41
The Fourth Foundation Relationships
56
The Fifth Foundation The Other Partys Interests
71
The Negotiation Process
101
Step 2 Exchanging Information
117
Step 3 Opening and Making Concessions
131
Impasse What to Do When Negotiations Break Down
159
Ethics Bargaining with the Devil without
173
Becoming an Effective Negotiator
195
Bargaining Styles Assessment Tool
203
The Law of Fraud in Negotiations
217
Systematic PreparationYour
227
SELECTED BIBLIOGRAPHY
259
INDEX
265

Step 4 Closing and Gaining Commitment
145

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About the author (2006)

G. Richard Shell teaches negotiation at the Wharton School of Business at the University of Pennsylvania, where he is professor of legal studies, business ethics, and management and academic director of the Wharton Executive Negotiation Workshop.

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