Selling Hollywood to the World: US and European Struggles for Mastery of the Global Film Industry, 1920-1950

Front Cover
Cambridge University Press, Sep 21, 2007 - Business & Economics - 400 pages
The global expansion of Hollywood and American popular culture in the first decades of the twentieth century met with strong opposition throughout the world. Determined to defeat such resistance, the Hollywood moguls created a powerful trade organization that worked closely with the U.S. State Department in an effort to expand the American film industry's dominance worldwide. This book offers insight into and analysis of European efforts to overcome the American film industry's preeminence. In contributing to the understanding of American popular culture at home and abroad, this study demonstrates Hollywood's role in orchestrating the American Century.

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Contents

Introduction I
1
Censorship
17
Overseas Expansion
63
Order and Autonomy
91
Grierson the Documentary Spirit and the Projection of Britain
119
The Korda Road to Riches Recovery and Ruin
141
The Age of Rank
168
The Fading Dream of Mastering
200
Empire Artisans
226
France and the Politics of State Intervention
258
Conclusion
275
Notes
289
Selected Bibliography
341
Filmography
353
Index
363
Copyright

Belgium and the Making of an International Catholic Film
211

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