Effective Business CommunicationsThe Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively. |
Contents
Volume and Cost of Written Business Communication in | 3 |
The Process of Communication and Miscommunication | 14 |
Business Writing Principles I | 31 |
Copyright | |
36 other sections not shown
Common terms and phrases
and/or answer appeals applicant application letter appreciate Bachelor of Arts bad-news Beta Gamma Sigma bill Buffer business letters chapter collection communication complimentary close courtesy courtesy title credit card customer's Dance Machine Dear desirable disc jockeys discussion easy action employees enclosed envelope example explanation facts favorable Figure firm firm's form letter good-news goodwill inquiry inside address interest interview Mailgrams Main idea manager memo ment month offer omit opening organization paragraph payment person personnel persuasive request position purchase qualifications questions reader benefit reason received reference refusal reply resale resume sales letter sales promotion salutation savings sell sincere specific statement suggestions telephone Thank tion usually Western Union words write