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" Sawhney. 1999. Modeling the evolution of markets with indirect network externalities: An application to digital television. "
Marketing Management Support Systems: Principles, Tools, and Implementation - Page 310
by Berend Wierenga, Gerrit Harm van Bruggen - 2000 - 341 pages
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New-Product Diffusion Models

Vijay Mahajan, Eitan Muller, Yoram Wind - Business & Economics - 2000 - 376 pages
...Consumer Electronics Is Littered with Failure:' Wall Street Journal, June 15, R22. Gupta, S., D. Jam, and M. Sawhney. (1999). “Modeling the Evolution...Indirect Network Externalities: An Application to the Digital Television.” Marketing Science 18(3), 396—416. Islam, T, and N. Mead. (1997). “The...
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New Dollar Coin: Marketing Campaign Raised Public Awareness But Not ...

Bernard L. Ungar - 2003 - 52 pages
...a New Currency," Journal of Money Credit and Banking (August 2002"); and Gupta, Jain, and Sawhney, "Modeling the Evolution of Markets with Indirect Network...Application to Digital Television." Marketing Science (1999). public and industry associations.18 In this study, we found public resistance to a dollar coin...
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Contemporary Research in E-marketing, Volume 1

Sandeep Krishnamurthy - Business & Economics - 2005 - 362 pages
...marketers. Mediapost. Retrieved February 20, 2003 from: www.mediapost.com Gupta, S., Jain, DC, &Sawhney, MS (1999). Modeling the evolution of markets with indirect...application to digital television. Marketing Science, 78(3), 396-416. Helsen, K., Jedidi, K., & DeSarbo, WS (1993, October). A new approach to country segmentation...
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E-Business Models, Services and Communications

Lee, In - Political Science - 2007 - 463 pages
...peer-to-peer networks. NOSSDAV'03 (pp. 144-152). (Jun. 1-3, 2003). Gupta, S., Jain, DC,&Sawhney, MS (1999). Modeling the evolution of markets with indirect...application to digital television. Marketing Science, 18(3), 396-416. Gurguis, SA, & Zeid, A. (2005). Towards autonomic Web services: Achieving self-healing...
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Ubiquität, Interaktivität, Konvergenz und die Medienbranche: Ergebnisse des ...

Thomas Hess - Language Arts & Disciplines - 2007 - 350 pages
...Yoffie, DB (Hrsg.), Boston (Harvard Business School Press), S. 201—226. Gupta, S. /Jain, DC/Sawhney, MS (1999): Modeling the Evolution of Markets with Indirect...Externalities: An Application to Digital Television, in: Marketing Science, 18. Jg., Nr. 3, S. 396—416. Hagel III, J. (1996): SPIDER versus SPIDER, in:...
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