Big Data: The Next Frontier for Innovation, Competition, and Productivity

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McKinsey, 2011 - Business & Economics - 143 pages
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The amount of data in our world has been exploding. Companies capture trillions of bytes of information about their customers, suppliers, and operations. Big data -- large pools of data that can be captured, communicated, stored, and analyzed -- is now part of every sector and function of the global economy. The new study, by the McKinsey Global Institute,examines the potential value that big data can create for organizations and seeks to illustrate and quantify that value.

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About the author (2011)

The McKinsey Global Institute (MGI), established in 1990, is McKinsey & Company's business and economics research arm. MGI's mission is to help leaders in the commercial, public, and social sectors develop a deeper understanding of the evolution of the global economy that contributes to decision making on critical management and policy issues.

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