Big Data: The Next Frontier for Innovation, Competition, and Productivity
James Manyika, Michael Chui, McKinsey Global Institute, Brad Brown, Jacques Bughin, Richard Dobbs, Charles Roxburgh, Angela Hung Byers
McKinsey, 2011 - Business & Economics - 143 pages
The amount of data in our world has been exploding. Companies capture trillions of bytes of information about their customers, suppliers, and operations. Big data -- large pools of data that can be captured, communicated, stored, and analyzed -- is now part of every sector and function of the global economy. The new study, by the McKinsey Global Institute,examines the potential value that big data can create for organizations and seeks to illustrate and quantify that value.
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