Amway, the Cult of Free Enterprise

Front Cover
South End Press, 1985 - Business & Economics - 185 pages
Butterfield, an ex-Amway distributor, dissects the dynamics of this "Free Enterprise" empire with an insider's insight.
 

Contents

ONE THE AMERICAN WAY
1
TWO THE MAGIC OF THINKING GREEN
9
THREE THANK YOU FOR TEACHING US
23
FOUR RALLY FEVER
34
FIVE STARTING RIGHT
46
SIX PROSPECTING
58
SEVEN UPLINE DOWNLINE CROSSLINE
71
EIGHT SO MUCH LOVE IN A SOAPBOX
85
NINE IN FOR LIFE
95
TEN AMWAY AND THE FAMILY
111
ELEVEN THE INCREDIBLE POSITIVE MINDBLOW MACHINE
129
TWELVE THE CULT OF FREE ENTERPRISE
146
THIRTEEN FEAR AND LOATHING IN CHARLOTTE
163
FOURTEEN THE FACE OF THE DRAGON
179
REFERENCES
185
Copyright

Common terms and phrases