Introduction to Information Systems: Essentials for the Internetworked EnterpriseThis work examines a five-level framework that is used to describe the stages of information systems development. It has been revised to reflect the movement towards enterprise-wide business, and looks at the major topics covered in a first course. |
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Page 206
... Marketing Figure 6.5 Marketing information systems provide information technologies to support major components of the marketing function . Component Sales and marketing Information Resources Inc. Matematic Order management ...
... Marketing Figure 6.5 Marketing information systems provide information technologies to support major components of the marketing function . Component Sales and marketing Information Resources Inc. Matematic Order management ...
Page 207
... marketing - direct marketing using web broadcasters , newsgroups , listservs , and E - mail Pull - based marketing - indirect ( static ) marketing - WWW pages Step 4. Interacting with customers Dialogue with the customer ; interactive ...
... marketing - direct marketing using web broadcasters , newsgroups , listservs , and E - mail Pull - based marketing - indirect ( static ) marketing - WWW pages Step 4. Interacting with customers Dialogue with the customer ; interactive ...
Page 209
... marketing models produce sales forecasts and other analyses of marketing strategy [ 14 ] . Targeted marketing has become an important tool in developing advertising and promotion strategies for a company's electronic commerce web sites ...
... marketing models produce sales forecasts and other analyses of marketing strategy [ 14 ] . Targeted marketing has become an important tool in developing advertising and promotion strategies for a company's electronic commerce web sites ...
Contents
Systems in Business | 2 |
The Fundamental Role of Information Systems | 10 |
Business Process Reengineering | 16 |
Copyright | |
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Introduction to Information Systems: Essentials for the Internetworked ... James A. O'Brien No preview available - 2000 |
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activities analysis application software browser business applications business processes Chapter communications components computer system computer-based Computerworld cost customer service data resources database management decision support desktop devices displays documents E-commerce E-mail electronic commerce emachine employees end users enterprise collaboration example executive information systems expert system extranets Figure files functions global graphics groupware hardware information products information systems information technology input interactive Internet internetworked intranets language machine magnetic disk mainframe major managerial marketing mation megabytes memory microcomputer microprocessors Microsoft monitor multimedia needed Netscape network computers operating system organization output performance primary storage processors programs puter Real World reengineering Reprinted from Computerworld retail secondary storage software packages Source spreadsheet stored strategic suppliers systems development telecommunications networks tion transaction processing trends types user interface variety Windows NT workgroups workstations World Wide World Wide Web