Basic Marketing: A Global-managerial Approach

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McGraw-Hill, 1999 - Marketing - 791 pages

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Bibliographic information

TitleBasic Marketing: A Global-managerial Approach
The Irwin/McGraw-Hill series in marketing
Edition13
PublisherMcGraw-Hill, 1999
ISBN0075617994, 9780075617990
Length791 pages
  
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