Contemporary Strategy Analysis

Front Cover
Wiley, Feb 4, 2005 - Business & Economics - 548 pages
1 Review
Reviews aren't verified, but Google checks for and removes fake content when it's identified
  • The new edition of this popular casebook considers current business theory in the context of real business situations.
  • Specially-written cases illuminate key concepts and techniques in strategic management.
  • Focuses on well-known companies from North America, Europe and Asia.
  • New case on Eni S.p.A. and the World oil and gas industry.
  • Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group.
  • Designed to accompany the best-selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004).

  • Additional support is available at www.blackwellpublishing.com/grant. The website features Teaching Notes to accompany the case studies and a selection of downloadable cases.

    		•

    What people are saying - Write a review

    Reviews aren't verified, but Google checks for and removes fake content when it's identified
    User Review - Flag as inappropriate

    P175

    Other editions - View all

    Contemporary Strategy Analysis
    Robert M. Grant
    No preview available - 2005
    Contemporary Strategy Analysis
    Robert M. Grant
    No preview available - 2005

    References to this book

    About the author (2005)

    Robert M. Grant is Professor of Management at Georgetown University. He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing meat pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI, and other companies. He is also the author of Cases to Accompany Contemporary Strategy Analysis Fifth Edition (Blackwell, 2005).

    Bibliographic information

    QR code for Contemporary Strategy Analysis
    TitleContemporary Strategy Analysis
    Blackwell business
    AuthorRobert M. Grant
    Edition5, illustrated
    PublisherWiley, 2005
    ISBN1405119993, 9781405119993
    Length548 pages
    Subjects › 

    Business & Economics / Decision-Making & Problem Solving
      
    Export CitationBiBTeX EndNote RefMan