ManagementThis text ushers students into the world of management through the eyes of real managers who work in real organizations - for-profit companies, not-for-profit firms, and government agencies. It presents hundreds of examples that grab student's interest while helping them understand the challenges, issues, and achievements of contemporary management. Students not only read about management, they experience it firsthand through a variety of highly involving activities in every chapter.With its unique case study/simulations, video exercises, assignments to improve communication skills, and a host of activities that foster critical thinking, it is an ideal undergraduate management text. |
Contents
Management | 2 |
Management and Organizational Goals | 9 |
Types of Management | 18 |
Copyright | |
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ability achieve activities adhocracy agers American Express approach behavior Ben & Jerry's brand managers budget challenges chapter communication company's competitive competitors contingency theory coordinate corporate costs countries create creative customer satisfaction decision develop effective efficiency entrepreneurs environment environmental equity theory ethical example Exhibit factors Federal Express firm forces functional global Harley-Davidson help managers Herman Miller Hewlett-Packard implement improve increase individual industry information systems innovation internal inventory involves leader leadership managerial managers and employees manufacturing ment million motivation needs nization Nucor orga organization design organization structure organization's organizational culture organizational goals PepsiCo percent performance personal computers planning plant ployees problems profits reward roles sell share situation skills social responsibility specific strategic management strategy suppliers SWOT analysis tasks theory tion tional tive top managers United venture