How to Make Money with Social Media: An Insider's Guide to Using New and Emerging Media to Grow Your BusinessSet up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use - all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their How to Make Money with Social Media, Second Edition reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and focused on exactly what you need to know.
Step by step, Turner and Shah show you how to:
Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question: "What should I do next?"
Whether you're a marketer, entrepreneur, sales leader, or student, if you want to profit from social or mobile marketing, start right here. |
Contents
Chapter 1 In the Beginning | 1 |
Chapter 2 The Evolution of Marketing | 11 |
Chapter 3 How to Think Strategically about Social Media | 21 |
Chapter 4 How to Speak Social Media | 31 |
Chapter 5 Laying the Groundwork for Success | 39 |
Chapter 6 Why Your First Social Media Campaign Didnt Work | 47 |
Chapter 7 Managing the Conversation | 53 |
Chapter 8 Social Media Is More Than Just Facebook LinkedIn Google+ and Twitter | 61 |
Chapter 15 How to Conduct a Competitive Assessment | 123 |
Chapter 16 Conducting an Internal Situation Analysis | 131 |
Chapter 17 Understanding the Customer Thought Process | 137 |
Chapter 18 Establishing Your Major Objectives and Key Strategies | 145 |
Chapter 19 Aligning Your Social Media Strategy with Your Brand Essence | 153 |
Chapter 20 How to Measure the Impact of Your Social Media Campaign | 159 |
Chapter 21 Measuring the Quantitative Data | 167 |
Chapter 22 Measuring the Qualitative Data | 175 |
Chapter 9 Closing the Loop with Email and Marketing Automation | 69 |
Chapter 10 How to Use Networking Platforms to Help You Grow Your Sales and Revenue | 79 |
Chapter 11 How to Use Promoting Platforms to Help You Grow Your Sales and Revenue | 87 |
Chapter 12 How to Use Sharing Platforms to Help You Grow Your Sales and Revenue | 95 |
Chapter 13 Its Not about Social or Mobile Its about Social and Mobile | 103 |
Chapter 14 How to Integrate Social Media into Your Marketing Plan | 115 |