Electronic Marketing: Integrating Electronic Resources Into the Marketing ProcessThis innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process. |
Contents
Chapter | 1 |
Chapter | 7 |
Capturing Customers Profiles and Data management | 13 |
Copyright | |
80 other sections not shown
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2004 Jupitermedia Corporation activities advertising areas ARPANET AutoFill AutoFill Print Mail average Back Forward Stop benefits brand browser business-to-business client communications competitive consumer Copyright 2004 Jupitermedia create customer service database demographic direct marketing discussed e-business e-commerce e-mail E-Marketing electronic commerce electronic marketing resources example Forward Stop Refresh graphics groups households income industry interactive Internet zone Jupitermedia Corporation marketer's marketing plan marketing process marketing program median household income merchandise Microsoft MicroVision million Nielsen//NetRatings NSFNET offer online marketing Oracle percent permission product or service profiles prospect psychographic purchase retailers rights reserved sales promotion Scrapbook Page Holder search engines selection selling server situation analysis SOURCE storefront strategy suppliers survey target transactions viewer virtual World Wide World Wide Web zip codes