Effective Business Communications
McGraw-Hill, Jan 1, 1984 - Business communication - 737 pages
The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.
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I have read this book and also taught it at various levels. The contents are so effectively designed that the reader takes less than the average time to understand what they want to communicate. Every topic is nicely written and the authors have focused on them in such a way that the importance of any single factor in communication cannot be ignored.
i love to learn the skills of the business
Importance of Effective Communications in Business
PARTnVE ORAL COMMUNICATIONS
The Process of Communication and Miscommunication
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